Year: 2014

“Social media 2.0: Rethinking strategies,” Hotel News Now examines creative ways to best engage with guests on social media. To kick things off, we polled experts and asked them to tackle the top three challenges on social media, as identified by PhoCusWright’s “Social media in travel: Mayhem, myths, mobile & money.”

This report examines other topics as well, including how booking via social media has evolved (hint: Conversion rates are low, but the platforms still are a driver of direct and indirect bookings) and how photos and videos can impact consumer interaction with a hotel or brand company. Additionally, readers will find tips on reaching travelers amid China’s fragmented social landscape. Experts from destination marketing organizations—which score highest on measures of guest engagement, according to PhoCusWright—also weigh in with best practices designed to connect hoteliers with their target audience.

Readers are unlikely to walk away with the same strategies after reading this report, but they’ll be walking away with new and improved strategies all the same.

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Article Source: Hotel News Now

African ministers met at the 9th African Regional Conference on Women, in Ethiopia, to discuss gender equality on the continent.

The ministers, responsible for gender and women’s affairs, agreed to re-adopt the Beijing Declaration and Platform for Action (BPfA). The BPfA calls for governments to provide adequate space and resources for the implementation of gender equality.

“Governments and development partners need to play their critical role of providing services to women and girls and demanding accountability for the implementation of agreed upon national, regional and global commitments on gender equality and women’s empowerment,” reported the Economic Commission for Africa (ECA).

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Article and Image Source: CNBC Africa

Mobile subscriptions in Africa reached 880 million in the third quarter (Q3) of 2014, edging closer to the one billion mark.

Africa’s mobile subscriptions close to 1 billion.

This is according to the latest Ericsson Mobility Report, which analyses mobile trends leveraging big data from live networks worldwide.

The report stated that there were 26 million new subscriptions added in Q3 across Africa.

It also predicted that by 2020, 90 per cent of the world’s population over six years old will have a mobile phone, smartphone subscriptions are set to top 6.1 billion and 85 per cent of Middle East and Africa mobile subscriptions will be 3G/4G (third or fourth generation).

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Article Source: CNBC Africa

Top African business leaders have established an emergency fund to help countries hit by the Ebola outbreak.

A pledging meeting in Addis Ababa, Ethiopia, raised $28.5m to deploy at least 1,000 health workers to Guinea, Sierra Leone and Liberia.

Experts say that if the disease is to be speedily contained, it needs to be tackled in these three countries.

Nearly 5,000 people out of about 14,000 cases have been killed by the virus, most of them in Liberia.

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