Month: June 2016

Dear Past HICA Delegates and Sponsors

Nine years ago, the Tourism Business Council of South Africa (TBCSA), with the support of leading businesses in the local and international hospitality industry introduced and hosted the inaugural Hospitality Investment Conference Africa (HICA) in Cape Town. The year was 2007, which marked the beginning of an exciting and enriching journey of organising and hosting the HICA conference.When we introduced HICA, our aim was to profile and showcase sub Saharan Africa as a viable destination for hospitality investment. We also had the objective of connecting industry leaders with emerging entrepreneurs, to share knowledge; and to celebrate African hospitality leadership while developing new ones.Today, the conference we fondly refer to as “HICA” has helped to bring additional events of its kind in the continent thereby helping the hospitality development and investment community to capitalise on this fast developing sector. The number of investors, bankers, operators, developers, senior executives, local and regional government authorities who have attended the conference over the years in Cape Town, Durban and Johannesburg bear testimony to the overwhelming popularity of the conference across the Continent.

It is against this backdrop that we wish to advise you about the changes in the management and hosting of the conference. Having managed the conference for the past years, we believe that HICA has matured to a stage where it is timely to bring on-board new partners who can take the conference to even greater heights.

To allow for a smooth transition and afford the new managers the time to take over and deliver the conference in the standard you are accustomed to, we wish to advise that there will be no HICA conference in 2016. The new conveners of HICA are already hard at work making preparations to deliver an improved and enriching HICA. They will introduce themselves to you as past delegates and partners in due course, and also announce the new date and venue for the conference.

On behalf of our past partners, the Advisory Board and distinguished panelists over the years, we thank you for your sterling support. We hope that you will support the conference when it returns under management and convenors. After all, it is with your support that HICA grew in the past and will continue to grow in the future to contribute towards connecting investors, developers, financiers and operators to develop the hospitality industry in Sub Saharan Africa.

Once again, we thank you greatly for your support and counsel.

Kindest regards always.

Ms Mmatšatši Ramawela
HICA Convenor and TBCSA CEO
Tourism Business Council of South Africa

Construction has begun on the 147-room City Lodge Hotel Dar es Salaam, with the hotel expected to open in the fourth quarter of 2017.

In March the hotel group announced that construction was delayed due to outstanding regulatory approvals.

City Lodge Hotel Dar es Salaam will be the 59th hotel in the City Lodge Hotel Group and its fifth hotel outside South Africa.

Clifford Ross, CEO of the City Lodge Hotel Group, said good progress was being made with the development of City Lodge Hotel Two Rivers in Nairobi, with the building around 25% complete. This hotel is on track to open to guests in the second quarter of 2017.

He said construction of the 151-room Town Lodge Windhoek in Namibia’s capital was likely to begin in June. Meanwhile, remaining regulatory approvals are being sought for the development of the 148-room City Lodge Hotel Maputo in Mozambique. The group hopes to be able to open this hotel in the third or fourth quarter of 2017.

Article Source: Tourism Update


How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. Yet, when navigating the constantly evolving digital landscape, building successful campaigns that reach customers throughout the booking funnel can be daunting without the right strategy.

How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. Yet, when navigating the constantly evolving digital landscape, building successful campaigns that reach customers throughout the booking funnel can be daunting without the right strategy.  Today’s travelers are digitally connected all over the world and inspired to take action—and the hotel brands that reach customers in intent-rich moments across devices will win the customer’s heart, mind, and ultimately the booking.

The average travel consumer journey takes about 17 days, and the average visitor goes through 8 research sessions, 18 site visits, and 6 clicks before making a booking (Google Research). Emarketer research shows that people go through 15.5 touch points just within the week before they actually make the booking.

Mobile has dramatically changed the way we live, and it’s forever changed how hotel brands connect and engage with potential guests. Mobile has transformed the consumer journey into thousands of real-time, intent-driven micro-moments. Each one is a critical opportunity for hotel brands to build a brand connection, influence intent, and be there for every step of the travel planning journey.

So what exactly does a successful multichannel campaign look like?

Recently we worked with two valued clients, Triumph Hotels and Hotel Pennsylvania, to craft creative, conversion-focused multichannel campaigns to increase direct revenue and position the brands as leaders within the hospitality digital marketing space and their own markets. Triumph Hotels launched the “Cyber Monday ‘Count Down to Your New York Dream’” campaign, and Hotel Pennsylvania launched the “‘Selfie in the City’ Cyber Monday” campaign. The campaigns exceeded all their goals, generated major ROIs, and were honored with Platinum Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI) earlier this year.

From our experience working on successful hospitality multichannel campaigns that generate real results for our clients, we uncovered five fundamental secrets to ensure success in the highly complex and competitive travel landscape.

Click here to read more

Article Source: Hotel News Resource

South Africa is in for a boom in new hotel builds, with both international and local brands planning a stronger presence in the country and beyond in the next five years or so.

The hospitality sector last experienced such a growth spurt ahead of the World Cup in 2010. Cape Town is the central focus of the expansion.

Global group, Carlson Rezidor, is particularly ambitious and aims to have 20 hotels open or under development in South Africa by the end of 2020.

Andrew McLachlan, Senior Vice President, Business Development, Africa & Indian Ocean for the Rezidor Hotel Group, told Tourism Update that South Africa was a key country for the group, which currently has eight hotels operating in the country, and a further five under development.

“Over the next 12 months we will open three of the five hotels that are under development,” he said. Among them is the very first Radisson Red in Africa, which will be in the V&A Waterfront, Cape Town, offering “an upscale lifestyle select 252-room hotel product with a focus of art, music and fashion”.

In addition, the group will open its fourth Park Inn by Radisson in Polokwane – an upper-midscale 160-room property. “Radisson is the brand we will take into the depths of the South African market,” says McLachlan.

Click here to read more

Article Source: Tourism Update