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The ninth annual edition of HICA taking place at the Hilton Hotel Sandton, Johannesburg, on 9 – 11 September will see Technology take centre stage as we dedicate day 3 to maximising revenue and online travel distribution channels. Not to be missed panel sessions include:

  • THE DIGITAL MACRO-ECONOMIC ENVIRONMENT
    The digital landscape in hospitality is outpacing our ability to match market demands as they evolve. How best do we manage the explosive change in the distribution landscape?
  • THE FUTURE OF ONLINE DISTRIBUTION
    OTAs and Metasearch engines are dominant with increased market share, whilst reviews cannot to be neglected. Where are we going next in a world influenced by today’s price, availability and shorter booking life cycle?
  • CYBER SECURITY & PAYMENT GATEWAY
    Cyber crimes concern all of us. Payment gateways and solutions are growing in sophistication to secure payments.. What are the best practices across Africa and how secure are our transactions?
  • THE POWER OF INTELLIGENCE
    It’s six times more costly to attract a new guest than keeping an existing one. 70% of guests move to another brand because of the lack of communication strategies. We learn how to convert big data into big dollars by better anticipating guest requirements.

View the latest HICA update on how technology will take centre stage at HICA 2015 here

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