Dion is an innovator, creative thinker, visionary and renowned trend analyst. Although his feet remain firmly planted on African soil, he uses a global perspective to source new ideas, gauge the zeitgeist and identify cutting edge trends. His trends analysis firm – Flux Trends – specializes in tracking shifting social dynamics and understanding consumer mind-set.
The focus is translating global trends to ensure relevance for South African business. His extensive experience of over 15 years in the magazine industry provides insight into the ever changing relationship between brands, consumers and the communication channels that bind them.